One of the most popular misconceptions online is that high traffic is the key to unlocking the wealth of your website. While this is true to an extent, it isn't the amount of traffic you have; it is what you do with the traffic you do get. Wouldn't it be nice to improve your conversion rate and have the same amount of income as if you had double the amount of traffic? In this article I want to share a couple of tips that I have picked up over the years to boost your conversion rate, put just a few of these into practice and you will see your income begin to creep up.
Firstly, what is conversion rate? Well, to put in the simplest way possible, it is the amount of people that end up doing what you want them to do. This could include things such as buying a product or simply using a contact form to get in touch with you. The conversion rate is often expressed as a percentage. For example, if you had 100 people visit your website and 10 people actually done what it is that you wanted them to do; the conversion rate would be 10%.
One of the first things you are going to need to do when boosting the conversion rate of your website is to improve the accessibility for a user. This means making sure that they find the information that they need quickly, making sure your pages load quickly and even designing a fantastic navigational system. I must admit, this is a lot of work, and it can be quite in depth. I therefore suggest you work with a provider of Arizona Web Design to help you out. This is the most important part of the whole process, so make sure you don't skimp!
Secondly, don't ask for too much effort when trying to get a customer to convert. Onlyyou’re your website visitor what is required in order to complete the transaction. People absolutely hate filling in forms, so if it is too long, they will likely leave before converting.
Have lots of content that the visitor can browse through. Basically, you want to provide as much information to the customer as possible, that way they know what they are getting themselves into. What you need to remember is that most transactions don't take place the first time somebody visits your website, so you need to make sure your site is memorable, and if you have a lot of high quality information, people will remember you, and this means they will return.
Finally, make sure your customers understand why they should opt to 'convert' with you rather than one of your competitors. You then need to make sure that this message is communicated clearly as often as possible. A company which specialises in web design should be able to help you out with this, but include it in a subtle way so the message is not so forceful it scares customers away.
Of course, this is just a small sample of the various things you can do with your website to boost conversions. If you work with a reputable Phoenix Web Design Company then they will be able to suggest a couple more ideas, and even implement them for you. Honestly, investing in Web Design in Phoenix could be one of the best business decisions you have ever made.