Before we pull the trigger and shoot information about improving Conversion rate with Google AdWords, we’d know what conversion rate is, and why it is important to improve.
Conversion is a process in which a ‘website visitor’ buys a product or service you sell and becomes a ‘customer’. The whole process of conversion goes like this – when your ads are displayed on Google, Internet surfers click on them and are redirected to your website, where they learn about the product/service you offer. If they end up buying, then it is said that a visitor is converted. google advertising professional
If you want to check the conversion rate of your Google AdWords campaign, divide the number of conversions by the total number of page views. You’ll know the number of conversions and you could determine how successful or failure a campaign is. The more the conversions, the better it is for a business.
Now coming to the most important aspect of this article – how you can improve the conversion rate?
Quality of Ads
First things first, the ad quality makes a great impact on the mindset of the Internet users. By quality we mean the ad content, the punctuations, capitalization, the URL used, and the title of the ads. All these things look unimportant, but play a major role in improving the conversion rate. You can change the titles, descriptions, and everything else to test which ad is running good and which isn’t.
You can also use multiple keywords per ad or create multiple ads all together to know which keyword is more effective and continue with it.
Google AdWords helps you decide what ad to continue with and what ad to chuck.
Using the right keywords is one way to improve the conversion rate from Google AdWords campaign. When right keywords are used, the ads are displayed to the right audience. But, when the keywords are wrong, not only the ads are displayed to the wrong audience, but also the overall chances of improving the conversion rate diminish drastically.
Even if the landing page looks professional, people would not convert unless they relate your keyword to your product. So, pick the right keywords and distribute them accordingly.
Google AdWords depend more on how a campaign is managed. Experts in AdWords experiment with different solutions, keywords, and landing pages. Thus, they easily come up with ads that perform better and yield good results. It is all about management the campaigns. If you learn to do it, then you can run as many successful campaigns as you want.
Tracking the Conversion
While you’re busy creating and running campaigns, you can always automate the conversion tracking. In fact, it is one of the only things that can be automated when it comes to Google AdWords campaign. Track the campaigns - make a note of the outcomes from each ad and each keyword and take required action.
Once you’re sure how a particular campaign is performing, you can make changes and ensure it’s perfect. High traffic doesn’t always mean conversion. So focus on right users and target the right people with right keywords. Follow these simple steps and your conversion rate will definitely improve: • Write ads that are appealing. • Have better landing pages. • Be specific and drive high targeted traffic. This is what all it takes to improve the conversion rate with Google AdWords. You can re-read this article and make significant changes in your Google AdWords campaign.